About Me
I am an Associate Professor of Marketing currently doing Doctoral Training at the Oulu Business School, University of Oulu, Finland. My interdisciplinary work spans consumer behaviour, tourism, and service marketing, leading to more than 12 top-tier, peer-reviewed publications in Scopus, Web of Science and JUFO-indexed journals. With strong expertise in mixed methods, leadership in curriculum development, and a proven track record in cross-border collaboration and teaching, my research effectively bridges technology, education, and global sustainability challenges. I aspire to make a meaningful contribution to academia by advancing high-quality research and fostering impactful teaching and learning experiences.
Research Interest
Consumer Behaviour, Tourism, Service Marketing, Generative AI, Teaching & Learning.
Professional & Other Experiences
Teaching experience (Bangladesh)
1. Associate Professor in Marketing (On study leave), Department of Management, Mawlana Bhashani Science and Technology University, Bangladesh. (From July 2023 to Present)
2. Assistant Professor in Marketing, Department of Management, Mawlana Bhashani Science and Technology University, Bangladesh. (From March 2020 to July 2023)
3. Assistant Professor in Marketing, Department of Business Administration, Mawlana Bhashani Science and Technology University, Bangladesh. (From July 2017 to February 2020)
4. Lecturer, Department of Business Administration, Mawlana Bhashani Science and Technology University, Bangladesh. (From July 2015 to July 2017)
5. Adjunct Faculty, Department of Marketing, Jahangirnagar University, Bangladesh.
Teaching experience (Finland)
1. Guest lecture, School of Business (BIZ), Aalto University. Topic: Gen Z as a Consumer and Their Behaviour in Tourism. (February 2025)
2. Guest lecture, Tourism Research, Faculty of Social Sciences, University of Lapland. Topic: Responsible Use of Generative AI in Learning and Education. (October 2025)
Administrative Experiences (Bangladesh)
1. Chairman (Head of the academic and administrative affairs), Department of Management, Mawlana Bhashani Science and Technology University, Bangladesh. (From October 2020 – February 2023).
2. Chairman, Department’s Curriculum Development and Quality Assurance, Department of Management, Mawlana Bhashani Science and Technology University, Bangladesh. (From December 2020 – February 2023).
3. Assistant Proctor, Proctorial Team, Mawlana Bhashani Science and Technology University, Bangladesh. (From September 2015 – August 2017).
Industry Experience (Bangladesh)
1. Young Professional and Young Professional Trainee, Communications and Branding Department, BRAC, Dhaka, Bangladesh. (From October 2012 to July 2015).
2. Intern, Department of Marketing, Concord Group of Companies, Dhaka, Bangladesh. (From October 2011 to January 2012).
Curriculum Development
1. 2020-2021: Led the curriculum development committee for the Bachelor of Business Administration in Management at Mawlana Bhashani Science and Technology University, Bangladesh.
2. 2022-2023: Led the curriculum development committee for the Master of Business Administration in Management at Mawlana Bhashani Science and Technology University, Bangladesh.
Pedagogical Education
1. 2025: Educational Science (12 ECTS), JAMK University of Applied Sciences, Finland.
2. 2024: Introduction to University Pedagogy (5 ECTS), University of Oulu, Finland.
3. 2017: Foundation Training for University Teachers (150 hours, ∼6 ECTS), Bangladesh Agricultural University, Bangladesh.
Education
1. Doctoral Training (Ph.D.) in Management (Ongoing), Oulu Business School, University of Oulu, Finland. Started from May 2024-Present.
2. Master’s in Tourism Research, Faculty of Social Sciences, University of Lapland, Finland. (Completed in April 2024)
3. Master of Business Administration (MBA) in Marketing, University of Rajshahi, Bangladesh. (Completed in 2011)
4. Bachelor of Business Administration (BBA) in Marketing, University of Rajshahi, Bangladesh. (Completed in 2010)